Neil's MetaXenFrame AppScalerServer ramblings

Just when I thought Citrix could make a product release without renaming anything, I find that the good old Access Management Console has been renamed to the Delivery Services Console!

I can imagine the meeting..

Marketing:"...so, what new product names are we introducing in this release?"
Development:" Well, none."
Marketing: "None?!"
Development: "Well, theres some new HDX stuff in there, but we're already using that term"
Marketing: "But we need something new...a rebranding...keep things fresh"
Development: "....."
Marketing: "Customers have dutifully been paying their subs...we need to give them something new..even if its not new..it needs to sound new!"
Development "err...."
Marketing: "OK, what stuff have you got that people use regularly that hasn't been changed for a while"
Development: "Well, there's Speedscreen"
Marketing: "No, we did that already..HDX remember?"
Development: "The CMC?"
Marketing: "No, we did that last time - Advanced Configuration Console now"
Development: "AMC then."
Marketing: "Perfect. And does the AMC do anything different in this release than the previous?"
Development: "No, its pretty much the same, with a few performance enhancements to speed up discovery."
Marketing: "Enhancements you say? Hmmm...well, in that case it deserves a new name..something that reflects all the changes"
Development: "But its not really changed that much...it still d.."
Marketing: "..never mind..let us handle this"
Marketing <already on phone to Agency> "Yes, we've got this new console...needs a snappy title....to align with all the application delivery stuff we're now doing....yes.....yes.....controls services?...sounds.."
Development: "..hold on..people use another console to do that...."
Marketing: "Deliver Services...yes...its perfect! We deliver application services to users..and the Delivery Services Console is how its all managed! Genius! <hangs up>"
Development: "....."
Marketing: "Thanks for your input everyone! Now, how do we go about getting this new name into the product..."
Development <holds head in hands>